Why half empty?
The most popular products include crisps, nuts and popcorn. They are a must for a gathering or a movie night at home.
Once the packaging is opened, it is imperative that the product gives the usual experience, fresh and crunchy. However, this requires special procedures, even the only half full packaging has a purpose.
The snack packages most of the time can be easily identified from their “sandwich” structure.
Duplex films are responsible for ensuring the adequate light protection as well as the oxygen barrier properties are in place, without that the product in the package would not retain its condition in which it was placed in the pouch.
Customers often don’t understand why the bag is only half full, when air and protective gas are very important. Also during transport it protects the chips from being broken and the balloon effect is important to ensure quality. As with other food products, it is subject to the strictest procedures and the packaging can be flexo or short-run digital printing, which allows the outside of the packaging to be printed with graphics to help sell the product.
