Dietary supplements

What does a protein powder feel good in?

In today’s world, dietary supplements are increasingly sought after by consumers. A healthy lifestyle has become important, a workout or a consciously structured diet requires nutritional supplements.

This group of customers is not only looking at what they are consuming, but also at the packaging in which they are receiving it.

More conscious consumers are also more price conscious, preferring to buy supplements in larger packs, as they are more affordable.

In this case, packaging considerations are even more important, as in addition to the need to protect the product and ensure that it is moisture-proof, it must also be re-closable, as it will last longer than one or two uses.

It is important that the texture of the product does not change before the expiry date, and that it cannot become moist, as a protein or vitamin powder would solidify under the influence of moisture. Tamper-evident packaging is therefore becoming increasingly popular in the food market. Not surprisingly, this practical feature not only makes it easy to dispense the product contained in the pack repeatedly, but also gives the product and the brand a guaranteed premium effect. The DOYPACK packaging is the most popular form, but many people opt for the pillow-pack solution too. The promotional value of the packaging is also important in this case, it is worth taking advantage of the possibility offered by flexo or short-run digital printing, which allows graphic solutions to help sell the outside of the packaging.

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