Increasingly conscious consumers are looking for more expensive, premium quality products, including bio and organic products.
So they look at the packaging to see if it is recyclable, what it is made of and how environmentally friendly it is.
They are willing to pay more for a product if it is high quality and if other aspects of production and packaging are environmentally conscious. What is the ideal packaging for them? Something that is recyclable, matt to the touch, natural, can be made of paper and the colour brown is an advantage. Unique design is important for them, so when printing the packaging, it is worth taking advantage of the possibilities offered by digital printing, not only from a graphic point of view, but also because this type of technology allows the production of small series of packaging, which reinforces the feeling in the customer that they are buying something special.
