Have you found your name on your own Coca-Cola yet?

The Share a Coke campaign was relaunched in 2025, and we can proudly say that the personalized Coca-Cola labels were customized by Sipospack!

The Share a Coke campaign started in Australia in 2011, and the idea has been a global success ever since: one of the world’s best-known brands prints the most popular first names next to the logo, making the drink unique and personal. In 2025, Sipospack also became a part of this story – we printed the names on the named colas that hit the shelves in Hungary, Slovakia, the Czech Republic and Austria. During the campaign, the base of the labels was printed using flexo technology, but the most important part, the thousands of first names and inscriptions, were printed on the labels in Sipospack’s digital printing house. This hybrid label production solution – combining flexo and digital printing – made it possible for Coca-Cola bottles to be personalized even in large quantities.

Digital printing from Sipospack

Coca-Cola’s iconic red color and permanent graphic elements were produced using flexo technology, while the variable data – first names and unique inscriptions – were printed on the labels using Sipospack’s HP Indigo 20000 digital press. This guaranteed fast, accurate and flexible production, even for thousands of names. Sipospack’s digital printing technology enables the world’s most well-known brands to benefit from personalized packaging, even in large quantities.

Thousands of names, even more experiences

During the 2025 campaign, around 150 names and 15 nicknames were placed on 500 ml bottles in Hungary alone.

The named soft drink not only grabs attention on the shelves, but also provides a true community experience: sharing, conversation, experience – this is exactly what Share a Coke is all about.