{"id":3773,"date":"2024-03-03T17:42:09","date_gmt":"2024-03-03T16:42:09","guid":{"rendered":"https:\/\/sipospack.hu\/?p=3773"},"modified":"2024-03-03T17:42:09","modified_gmt":"2024-03-03T16:42:09","slug":"which-is-the-trendy-packaging-glossy-or-matt","status":"publish","type":"post","link":"https:\/\/sipospack.hu\/en\/blog\/2024\/which-is-the-trendy-packaging-glossy-or-matt\/","title":{"rendered":"Which is the trendy packaging? Glossy or matt?"},"content":{"rendered":"

One of the most common questions in the world of packaging design is whether to offer a product to consumers in gloss or matt packaging. It’s no coincidence that packaging has a very important marketing power.<\/h2>\n

As in fashion, packaging trends are constantly changing, and what is popular today may be a thing of the past tomorrow. In this blog po<\/a>st we try to look at whether matte or glossy packaging is dominant today.<\/p>\n

Those who choose the shiny<\/h3>\n

The attraction of the bright packaging is that it catches the eye from afar. The glossy packaging is thus a tool for attracting attention with its brilliance. Glossy<\/strong> surfaces attract the eye, making them the perfect choice for<\/strong> those who want their product to stand out on the shelf. What’s more, shiny packaging can also convey a sense of modernity and innovation, which can be particularly useful for technology products and brands targeting younger audiences.<\/p>\n

\"\"<\/p>\n

Innovative materials and technologies allow brands to use eco-friendly packaging<\/strong> solutions without sacrificing style or design quality. The footed packaging is made from a single material, polypropylene, so it is fully recyclable. The company promotes the recycling of packaging materials through the production of single-use products. This reduces the environmental impact and food waste.<\/p>\n

Those who vote for the matt<\/h3>\n

Advocates of matt packaging often argue for elegance and sophistication<\/strong>. A matt finish is less reflective, giving products a softer, more subdued look. This works particularly well for the premium category<\/strong>, where the aim is to exude luxury and exclusivity<\/strong>. Customers of Sipospack Ltd can even opt for special colours, with silver or the popular rose gold available<\/strong><\/a> in a reusable DoyPPack versio<\/strong><\/a>n<\/strong>. Matt packaging is also often associated with naturalness and ecological awareness<\/strong>, which makes it attractive for brands that are looking for sustainability. Although trends are constantly changing, it is clear that both matt and gloss packaging have their place in the market. The choice is often linked to brand image, product category and target audience preferences. The key lies in the balance; packaging should not only be trendy, but also functional and in line with brand communication.<\/p>\n

\"\"<\/p>\n

Sustainability and innovation<\/h3>\n

Sustainability is a key trend today, and in this respect both matt and gloss packaging can be designed to leave a smaller ecological footprint. Innovative materials and technologies allow brands to use eco-friendly packaging solutions without sacrificing style or design <\/strong>
\nquality<\/strong>. In addition, both packaging formats can offer custom printable options for added uniqueness.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

One of the most common questions in the world of packaging design is whether to offer a product to consumers in gloss or matt packaging. It’s no coincidence that packaging has a very important marketing power. As in fashion, packaging trends are constantly changing, and what is popular today may be a thing of the […]<\/p>\n","protected":false},"author":3,"featured_media":3770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,67,35],"tags":[],"class_list":["post-3773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-confectionery-food-packaging","category-food-packaging","category-recyclable-packaging"],"featured_image_src":{"landsacpe":["https:\/\/sipospack.hu\/wp-content\/uploads\/2024\/03\/IMG_9930-1140x445.jpg",1140,445,true],"list":["https:\/\/sipospack.hu\/wp-content\/uploads\/2024\/03\/IMG_9930-463x348.jpg",463,348,true],"medium":["https:\/\/sipospack.hu\/wp-content\/uploads\/2024\/03\/IMG_9930-300x215.jpg",300,215,true],"full":["https:\/\/sipospack.hu\/wp-content\/uploads\/2024\/03\/IMG_9930-scaled.jpg",2560,1837,false]},"yoast_head":"\nWhich is the trendy packaging? 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